Category: Analytics


After 5 months in closed alpha, last week the Google Universal Analytics went public beta. This is one of the very powerful offerings by Google Analytics Team. Let face it – universal tracking is hard. Consumers are using multiple devices. Businesses are using new platforms. Universal Analytics brings the analytics for multi-channel, multi-platform and multi-device at one place. Universal […]

IBM expert Jai Menon explains how organizations can build systems that recognize patterns in data, draw predictions on what might happen next, and prescribe solutions for the future.